SID Lecture: ‘Global Values in a Changing World’

Social responsibility in a context of change: from corporate and organizational to networks, markets and territories

Speaker: Patricia Almeida Ashley (Prince Claus Chair, ISS)

Fourth lecture in the series ‘Global Values in a Changing World- Synergy of State and Society in a Globalized World’

In the state of the art concept and models of corporate social responsibility (CSR) in Brazil and abroad, Ashley (2010)  suggests that the concept lacks viability for its wide dissemination, while the conditions of the institutional field are not yet developed and coherent with the development of what she  calls ‘socially and environmentally responsible markets and territories’. Most research on CSR lies in the knowledge and  research areas of Business Administration or Production Engineering, and focuses on the analysis at the enterprise level – the firm level  as the center of the issue of CSR to be based on voluntarism initiatives and business practices, seeking for innovations in models and management tools, apart from training on social responsibility leadership. Ashley proposes to reframe the research and policy perspective on CSR from corporate and organizational levels to a broader one of multi-actor and multilevel social responsibility in a territorial level of analysis – the MASTER model.  The model presents three levels of ethical challenges, core issues of social responsibility, and degrees of political commitment  applicable to the governance and multi-actor social responsibility  of networks of stakeholders in specific territories politically  oriented to sustainable development.

Speaker: Patricia Almeida Ashley is adjunct Professor at the  Department of Geo-environmental Analysis of the Institute of  Geosciences, Universidade Federal Fluminense (UFF/IGEO/GAG, Niteroi, Brazil) and current holder of the Prince Claus Chair in Development and Equity at the International Institute of Social Studies of

Erasmus University Rotterdam, in the Hague, Netherlands. She is  leader of the research group Rede EConsCiencia – Education, Policies  and Technologies in Consciousness, Social and Environmental  Citizenship and Ecodevelopment.

Moderator:  Teresa Fogelberg is Deputy Chief Executive, External  Relations of the Global Reporting Initiative  ( In 2002, Teresa acted as Executive

Assistant to the Special Envoy of the U.N. Secretary General for the

World Summit on Sustainable Development in Johannesburg, and was in

charge of private sector involvement in the Summit.

Date: Monday 17 January 2011

Location: Auditorium, VU University, De Boelelaan 1105, Amsterdam

Time: 18:00h-19:30h (doors open  17:30h and drinks at 19:30h) Language: English

Admission: Free

Registration recommended through or 070-3383293


Selma Zijlstra

04 januari 2011