FoodFirst Floriade Conference Food & Sustainability

The FoodFirst Coalition is pleased to invite you to the second conference of the FoodFirst Floriade series. During this conference, co-organized with the RoundTable WorldConnectors, the focus will be on sustainable food production. The inspiring location for the event is the Floriade in Venlo, the world horticultural expo, and conference guests will be able to visit the Floriade free of charge on the day of the conference!
Date: Tuesday 8 May, 2012
Time: Conference 13.45-17.00, followed by drinks
Location: Innovatoren, Floriade, Venlo (

For more information and registration, please visit:
Participation in the conference is free.
The discussion will centre on the following issues.

  • How can a growing world population be fed in a sustainable way?
  • Are fertilizers and intensive agriculture necessary to realize this aim, or are there ecological alternatives?
  • What is sustainable food production, and how can applicable standards be developed?
  • How can market parties be stimulated to produce food for 9 billion people as sustainably as possible?


 13.45 Registration & coffee

14.15 Start programme

Moderator Evelijne Bruning (Director The Hunger Project)

14.20 Welcome

Hans Eenhoorn – (Worldconnector and Former Senior Vice President of Unilever)

14.30 Key note speech

Nitin Desai (Trustee WWF International, Member of the Indian Prime Minister’s Council on Climate Change, Secretary-General of the WorldSummiton Sustainable Development in Johannesburg, 2002)

14.50 Key note speech

Prem Bindraban (Director ISRIC World Soil Information, WageningenUR)

15.10 Questions from the audience and debate between keynote speakers

15.40 Break

16.10  Presentation of The True Price initiative

Michel Scholte (Young Worldconnector)

16.20 Panel discussion with:

Hans Eenhoorn (Worldconnector and Former Senior Vice President of Unilever)

Paul Engel (Director of ECDPM and Professor Public Policy and Innovation,MaastrichtSchoolof Management)

Paul Jansen (Director Corporate Public Affairs Agri at VION NV)

Wouter Verhey (Policy Coordinator Food Security, Ministry of Economic Affairs, Agriculture and Innovation)

17.00 Closing

Vice Versa

07 mei 2012