The UK public perceives poverty as a consequence of war, famine and natural disasters, and despite giving, see donation as a flawed response. It’s time to change their minds.

In terms of perceptions of poverty, the UK public appears to be stuck in 1985. You could conduct your own survey with the public today – on the bus, at the school gates, or in the pub – and I would wager you’d find the same things as I’ve been finding in research for a decade.

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